April 16, 2026 · 6 min read
Why Your Google Ads Cost Per Click Keeps Going Up
Your Google Ads cost per click is rising and your budget is not. Here is what is actually driving that gap and what you can do about it.
April 15, 2026 · 6 min read
How to Read a Google Ads Report Without an Agency Explaining It
Google Ads reports are full of numbers that look important but tell you nothing useful. Here is how to find the three or four metrics that actually matter for your business.
April 14, 2026 · 6 min read
What Should a Plumber Actually Spend on Google Ads
Most plumbers either spend too little to get results or too much without knowing where the money goes. Here is how to find a number that actually works.
April 13, 2026 · 6 min read
Why Is My Google Ads Budget Disappearing Without Calls Coming In
Your Google Ads budget is spending down every day but the phone is not ringing. Here is why that happens and what to check first.
April 3, 2026 · 6 min read
How to Lower Wasted Ad Spend in Google Ads
Wasted ad spend quietly drains your Google Ads budget every day. Here is how local business owners can find where the money is going and stop the leaks.