Google Ads for HVAC Companies in Detroit, Michigan [2025 Guide]
Market Overview
Detroit is a 4.3M metro area in Michigan. Largest metro in Michigan, diverse economy. For hvac companies, the market is competitive with average cost-per-acquisition around $127.
Most hvac companies in Detroit waste approximately $847 per month on Google Ads due to poor targeting, keyword selection, and campaign structure issues specific to the local service industry.
Common Problems HVAC Companies Face in Detroit
- High cost-per-click due to competitive bidding
- Wasted spend on broad match keywords capturing non-service queries
- Poor geographic targeting leading to calls outside service area
- Seasonal fluctuations causing budget inefficiencies
Solutions
1. Audit your search terms weekly
Review which queries trigger your ads and add negative keywords for irrelevant searches like 'HVAC jobs' or 'HVAC parts wholesale'.
2. Tighten geographic targeting
Use radius targeting around service areas rather than city-wide targeting to reduce wasted impressions.
3. Implement dayparting
Run ads during business hours when you can answer calls immediately. Emergency service premium hours may warrant 24/7.
4. Separate campaigns by service type
AC repair, heating service, and installation should have separate campaigns with specific messaging.
How Thayer Systems Helps Detroit HVAC Companies
Talon automatically identifies these issues in your Google Ads account and provides actionable recommendations. Instead of paying an agency $2,000 for a one-time audit, get continuous monitoring for just $85/month.
Connect your Google Ads account and get insights within minutes. See exactly where you're wasting money and get prioritized fixes ranked by dollar impact.
- Weekly campaign health scores
- Prioritized fix list with dollar impact
- Real-time waste detection alerts
See How Detroit HVAC Companies Save Money
Start your 7-day free trial. No credit card required.
Start Free Trial