Google Ads for Landscaping Companies in Lansing, Michigan [2025 Guide]
Market Overview
Lansing is a 550K metro area in Michigan. State capital with stable government sector. For landscaping companies, the market is competitive with average cost-per-acquisition around $67.
Most landscaping companies in Lansing waste approximately $441 per month on Google Ads due to poor targeting, keyword selection, and campaign structure issues specific to the local service industry.
Common Problems Landscaping Companies Face in Lansing
- Heavy seasonal competition driving up costs
- Commercial vs residential keyword overlap
- Low-value leads for one-time services vs recurring contracts
- Organic rankings cannibalizing paid search budget
Solutions
1. Prioritize contract services
Focus ad spend on 'lawn care service' and 'landscape maintenance' (recurring) over 'mulch delivery' (one-time).
2. Use organic rankings to reduce spend
If you rank organically for 'landscaping [city]', reduce or pause paid ads on that term and reallocate budget.
3. Separate commercial and residential
Commercial landscaping has different keywords, messaging, and lead value. Split into separate campaigns.
4. Leverage seasonal patterns
Increase budget March-May when searches peak, reduce in winter for snow-free regions.
How Thayer Systems Helps Lansing Landscaping Companies
Perch automatically identifies these issues in your Google Ads account and provides actionable recommendations. Instead of paying an agency $2,000 for a one-time audit, get continuous monitoring for just $85/month.
Connect your Google Ads account and get insights within minutes. See exactly where you're wasting money and get prioritized fixes ranked by dollar impact.
- Weekly campaign health scores
- Prioritized fix list with dollar impact
- Real-time waste detection alerts
See How Lansing Landscaping Companies Save Money
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